How to Sell A Product on Jumia: A Comprehensive Guide

How to Sell A Product on Jumia

Introduction

How to Sell A Product on Jumia. In Africa, there are multiple e-commerce platforms where sellers can sell their products, and buyers can gain access to products they need. Jumia is one of those e-commerce platforms, which has a trusted name, and is used by many Africans to buy and sell.

Also, Jumia offers a large market for sellers to reach millions of customers for the products they sell. Jumia provides a user-friendly experience and a large customer base, which is perfect for businesses to thrive and expand their online visibility. But, it is no doubt, that with credibility comes crowd. Jumia currently has millions of sellers, competing for the spotlight, when it comes to reaching customers, and as such, any potential seller must be fully equipped with the necessary information and strategies on how to successfully sell a product on Jumia, and stand out from the crowd.

In this article, you will be taken through a comprehensive guide on how to sell your product on Jumia, covering everything you need to know.

Understanding Your Product and Customer Base

To successfully sell a product anywhere, online or physically, you must possess great knowledge about the product. You must be more knowledgeable about your product, than your potential customers, as this gives you a solid background for sales. When you understand your product’s value, features and unique benefits, it will be easy to find the right audience in need of it, and how it solves their problems and meets their needs.

Selling on Jumia will require that you know your product, inside out, as this knowledge will be useful for knowing the difference between the product, and others in the same category.

To find this unique product, it is essential to carry out research on a profitable niche, and fast selling product, then settle on which suits you, and modify it, making it much better than others.

Creating an Account

After settling on the product to sell, you need to create a seller account on Jumia, kick-starting the process. Using this link you will be directed to the interface for account creation. Click on “start selling” and begin the following steps:

Step 1. Fill out the registration form, which will require that you provide important details such as your email address, which will be used to contact you, and send a verification message. You will also need to provide information regarding your brand, such as, business name, address and phone number.

Step 2. After your email has been submitted, a verification mail will be sent to you, to confirm the email address provided. Click on the link in the mail sent, to activate your account.

Step 3. After your account has been successfully created, log in to it, to set it up by filling in your profile information for display. This information includes; brand/store name and logo, your product categories and subcategories, your desired payment and shipping information.

Step 4. Jumia might require a verification of the phone number you provided earlier, so ab SMS will be sent to the phone number, or a phone call out through, depending on which you choose.

Step 5. You will need to set up your payment options, which could be bank transfer or credit card. This is so that you can receive payments from Jumia, after successful sales.

Step 6. After all of this is complete, read and agree to Jumia’s terms and conditions, and wait for Jumia to review your information and approve your account. This can typically take hours to a few days.

Product Listing

The importance of having a good product listing cannot be overemphasized, as it is the first thing that potential customers see, before making a purchase. Once your account is set up, you can start creating catchy product listings.

Click on “Add a Product” and you can start adding your product details, which is the tricky part. Choose the appropriate category your product falls under, along with it’s subcategory.

The next and very important step, is to add your product images. This should be done with precision, as you need compelling product photos. Capture high-quality product images using a professional-grade camera and a neutral, distraction-free background that showcases your product. Providing a high quality images is necessary, as customers will judge your product, first, by what they see on their screens. After this, move to writing a detailed and compelling product description, which highlights your product’s benefits in a concise description. Refine and repeat the process until you achieve your desired outcome. Then, you can set your price and inventory levels. Remember to always price competitively.

Optimizing Listings

Again, your product listing must be as perfect as it can be. One way to optimize your listing and boost visibility and sakes, it by using relevant and frequently searched keywords in your product title and description, which will put it at the top of the search bar, when a customer needs it.

Your products should not just be of one variety. Offer product variations, such as sizes, colors, and styles, to cater to diverse customer preferences and increase buying options. Foster customer engagement by encouraging reviews and feedback after purchases, helping you improve products and services. This way, you get to track your sales progress.

Order Management

Take ownership of every order, tracking its progress from receipt to delivery, ensuring seamless execution and timely fulfillment. Make sure to confirm the order and update the status. Ensure timely and meticulous packaging and delivery. Accurately process orders to prevent mix-ups and guarantee customer satisfaction. Also keep your customer up-to-date about the shipping and delivery status, eliminating any trace of worry.

Payment and Shipping

As mentioned earlier, Jumia allows you to choose from various payment options including bank transfer, credit card, etc. Choose your shipping option and stick to it. You could use Jumia Express, third-party logistics, etc, to deliver products to customers.

Customer Service

Providing remarkable customer service is a healthy practice that any salesperson must have. Effectively respond to customer inquiries promptly, resolve issues efficiently, and ensure customer satisfaction with their product. A satisfied customer is very likely to refer your products to others, and patronize your store again. Excellent customer service also promotes your credibility, so you should work on delivering the best to your customers.

Optimize Sales

As a salesperson on Jumia, it is essential to monitor and analyze your performance through customer satisfaction ratings and reviews, product ratings, the rates of cancelled orders, etc. This will help you improve, and boost your sales ultimately. You can advertise and promote your products through social media advertising, influencer partnerships, email marketing, etc., pushing traffic to your Jumia store.

Conclusion

Selling on Jumia, is a profitable venture, and considering the large number of people who sell on Jumia, it is important to have certain strategies put in place, to help you stand out. By following these highlighted strategies, you will be sure to boost your sales and stand out among the large crowd.