How to sell a product you don’t believe in

How to Sell a Product You Don’t Believe In

Introduction

One of the limits to making great sales is the human mind. The moment your mind is closed to the possibility that a product is worth being in the market, there is not a single chance that you will be able to sell it off.

To sell a product, one has to be convinced, first, of its authenticity, as selling requires convincing people, and eradicating any doubts they may have. Of course, you cannot give this, if you do not have it.

One may ask why and how people are put in the position where they sell products they do not believe in. The answer to that question is simple. It just happens. A store employee, or a company’s salesperson may have doubts about a product, especially one which they have not tried before, or one they harbor a resentment towards, based on their previous experiences with similar products. Is it possible to overcome this doubt, and make a successful sale? Of course. This article will teach you how to effectively sell a product you may not believe in.

Understanding the Conundrum

To overcome your doubt and disbelief in a product, you must first understand the problem, and how it will affect the sales, if it persists. The first thing to recognize is the moral dilemma of selling a product you don’t believe in. It is equivalent to selling a lie.

Customers have to be convinced of a product’s worth, before making a purchase. And if you harbor this mentality, and manage to sell the product by sheer luck, then you would have sold a lie. It us one thing for a customer to understand why they want to purchase a product, and having them make the purchase through false persuasion. It isn’t morally correct.

The next thing you must understand is your actual reason for having doubts about the product. In some cases, it could be that you have had a terrible experience buying or selling a similar product, which tainted your mindset regarding every other one that may look like it.

In other cases, it might just be based on a review someone else had given. Most often than not, you have never actually tested the product to determine its worth.

This should not blur away the fact that some products are truly not worthy of being in the market, and must be eradicated as soon as possible. At the end of this evaluation, you should have come to the root of your internal conflict.

How Do You Reconcile Your Values?

You must remember that this is most times than not, a mindset problem, and has very little to nothing to do with the actual product.

Identify what you believe should be the right features the product should have, first, and figure out how they conflict with the product itself. This moment will bring you to enlightenment, and it will have to involve actually testing the product for yourself. If your personal values do not align with the product, yet, it has its unique benefits, then it will be easier to fix. All you have to do is adjust your focus, and direct it on the customers needs, instead.

Focus on how well the product will be of benefit to the potential customers, and put yourself in their shoes. Understand their needs, and how the product will easily meet them.

How to Easily Understand the Customer’s Perspective

As mentioned earlier, you must learn to put yourself in the customer’s shoes, as they are the ones who will make the purchase. When this is done, you will see that the product must have met its requirements. Ask and answer the questions, “does it do what it is supposed to?” “Does it meet all the standards it should?” “Does it make the customer happy?”

After getting the answers to these questions, which will, most times, be yes, convincing yourself and customers will be very easy, and you will gradually find yourself easing into the idea of it being a beneficial product, at the end of the day.

You must recognize that customers may have different values and beliefs than you, and as the customers, their values hold superiority. Slowly, you will get convinced. This may happen much faster than you will think.

Focus on the Benefits

Customers’ interests can vary, as well as their reviews. As much as it is necessary to channel your listening to them, it is also important that you have your own personal beliefs changed and held firm. If it is wavering, you will find yourself going back into the rabbit hole of uncertainty, whenever a customer leaves a negative review.

In this stead, you need to identify the product’s features and benefits that aligns with the needs in the market.

Emphasize the value proposition, and understand how it addresses the pain points of customers.

Build a Bridge of Understanding

After addressing your personal conflicts, it is time to bridge the gap between yourself and customers. Find a common ground with them, and build a solid connection.

Adopt good listening skills, and pay close attention when customers are talking about their concerns. Here, you will be able to express your knowledge about the product, and speak about its worth, and how it addresses their concerns.

Addressing Objections and Concerns

As a seller, you must be ready and open at all times, to address ethical concerns or objections a customer might have. Staying a step ahead, is crucial. So you need to be convinced, in order to convince.

Based on what you now understand, provide transparent and honest responses to customer inquiries. It is not illegal to state that you were once in doubt. This creates room for relatability. The customers with doubts will see that you were once in the same place. And seeing you out of it, creates an even larger space for them to easily come out.

Use storytelling to express your journey, highlighting how the benefits of the product helped change your mind.

You can also share case studies or testimonials from satisfied customers who made purchases in the past. Show them the positive impact it can have on their lives, too.

Manage Your Emotions and Integrity

In the place of selling, one thing you must learn is to keep your emotions in check, especially when you are aware that it could potentially ruin the transaction. Put your customers’ satisfaction first, and make sure you are honest with your words. Most importantly, ensure that the product matches the pitch you are presenting. Customers should get exactly what is being advertised to them. If you remain transparent, you will maintain your integrity, as well as the product’s brand.

Continuously stay open to learning and improving. Keep an open mind when it comes to learning about a product. If necessary, take some time off to study the product, until you are convinced of its authenticity.

Do not forget to constantly seek customer reviews and feedback, as they will help in solidifying your newly found belief.

Conclusion

Selling a product you do not believe in, is a very tasking job. Nine times out of ten, it does not work. And the one time it does, you will realize that you were not being honest.

Maintaining your integrity, as well as focusing on customer value ate two things you must take seriously when selling a product.

Following the discussed steps, you will, without a doubt, understand how to navigate through selling a product you previously did not believe in, and end up with massive sales.