How to choose a product to sell on Amazon

How to Choose a Product to Sell on Amazon

Introduction

Amazon is one of the world’s largest online marketplaces, where a large variety of products are sold and purchased seamlessly, everyday.

As a seller, Amazon is easily an advisable platform to leverage and work with, as it helps one reach a vast customer base. Amazon boasts of over three hundred million users, who are actively making daily purchases, so selling on Amazon is one of the best steps to take, as the potential of a great sale is immense.

Why is Finding the Right Product Necessary?

Finding a product to sell on Amazon is easy and stress-free, but may not necessarily yield the best results, which are effective and consistent sales. But, finding the right product will definitely give you these results, and must be done with extra care and defined strategies.

This article will provide you with all the necessary steps to choosing the best product for sale on Amazon.

Understand Amazon’s Market and Customer Base

Amazon is a platform where a wide array of products are sold, such as electronics, books, home and kitchen appliances, clothing, shoes and jewelry, beauty and personal care items, health and household items, pet supplies, sports and outdoors materials, toys and games, baby products, grocery and gourmet food, musical instruments, arts, crafts and sewing, automotive, industrial and scientific products, among others.

Having an idea of how wide your options are, you need to understand how to effectively narrow it down. Research and analyze Amazon’s bestseller lists and trends which the market currently moves with. This will leave you with a shorter list.

From here, you will go into research, in order to accurately identify the most profitable niches and categories to work with. After doing this, your list is further narrowed.

You must remember that the customers have the only review you will ever need when selling. So, despite how much you think you know about these products, endeavor to figure out and understand Amazon’s customer demographics and behavior. Learn what their needs are, and which products solve them. With this, you will be left with just a few options to pick from.

How Does One Find These Product Options?

There are various research options that can be used to find products to sell. The first, and one of the most reliable, are Amazon’s own research tools, provided for this purpose. Amazon has provided tools like Best Seller List, Movers and Shakers, etc. Leveraging these, is advisable, as they are straight from the source.

The next set of tools that come in clutch when researching, are trusted third party tools such as Jungle Scout, Helium 10, etc. This is on a broader level, as it addresses audience needs, outside of Amazon.

You could also leverage social media and online communities, where Amazon shoppers are present. This way, you will get more direct information, and keep up with trends, directly from the consumers.

Evaluate Product Potential

The potential of a good product, is its ability to be sold swiftly, and remain a consistent fast selling product.

To carry out this evaluation, you must first assess demand and competition for the product. If the demand is low, then it is not worth selling. This is the first thing to note. A product in high demand should be your primary focus, whether or not it is everyone else’s. If yours is of a high quality, then the rest will be history.

Competition is another factor to watch out for, when carrying out this product evaluation. A product with fierce competition surrounding it for the spotlight, is most likely a product in demand.

You should also analyze the product for reviews and ratings. Customers bother to leave reviews on products they care about, and in most cases, would like an upgrade or modification of some sort. You can attack the products, and work on fixing those loopholes.

Product Idea Generation

For some, who want to create products for sale on Amazon, it is also important that you brainstorm. Birth unique ideas, which will help your product to stand out. It isn’t an easy task, but the results will be well worth it. Take your time and come up with something different from the rest.

Search for loopholes in the market, and ensure that the product you create effectively closes those holes. Understand exactly what customers want, and make sure to include that in your product benefits. Your product should cater to as many needs as possible.

Research, to ensure that you are informed about the latest market trends and technology. Your product should align with these trends, as much as possible.

Product Validation

Testing for product validation should start with you first, before Amazon’s team. Test your product for quality and durability, and ensure that it complies with Amazon’s requirements.

The right product which will make great sales on Amazon must pass customers’ review. Amazon will sell a product that customers will definitely purchase, so your testing should include providing samples to gather feedback from potential customers.

A thorough verification test must be done, to ensure that your product complies with all the policies and regulations that Amazon expects you to stick to. Again, the potential customers are the ones who will let you know how far your product will go. So, your evaluation must include them.

Find Suppliers and Manufacturers

If you are not creating the product yourself, you must research reliable suppliers and manufacturers, whose products match every criteria discussed. Move from one to another, until you are certain that you have the right product.

Negotiate your prices and terms, as these products will be sold on Amazon, and a small percentage charge will be deducted. Make sure that your pricing will leave you profitable in the end.

These products should be of high quality and must be catchy to the eyes at the same time, to ensure that it is accepted by Amazon, and eventually becomes a bestseller in the long run.

Product Optimization

After the products have gotten into your hands, you must set it up for application.

Create high-quality product photos and description, which will increase your chances of getting approved by Amazon. The images must be of high resolution, and the background should be appealing, but not distracting. Nothing should take the attention off the product.

Putting Your Product Up on Amazon for Sale

The right product must be presented to Amazon as such, and therefore, proper care must be taken, even putting it up for Amazon to review.

Create a professional product listing, that emphasizes your product’s unique features and benefits. You should also wrote a compelling title for your product, which enhances it’s value, and drives sales.

Also, you must set a competitive price for your product, which is not too high or too low, compared to other similar products.

If your product gets accepted, make use of Amazon’s own delivery options which includes FBA, FBM, etc. This way, you will be sure of timely and reliable shipping to customers.

Conclusion

Choosing the best product for sale on Amazon should be a thrilling venture. But, it can only be that, if you have the right steps put in place.

By practicing all of the highlighted strategies, you will end up with the best product for sale, which will not only get approved by Amazon, but will also fly off the shelves in no time