How to Contact a Company to Sell Your Product

Table of Contents

Introduction

Reaching out to a company to sell your product can feel intimidating, but it doesn’t have to be. The key is to be prepared, professional, and persuasive while making it clear why your product is a great fit for their business.

Many sellers make the mistake of jumping into sending an email without a proper plan or reaching out with the same plain pitches that everyone uses and they get ignored.

If you want a company to take you seriously, you need to approach them the right way—with research, confidence, and a strong value proposition.

Whether you’re selling to a big company, a small boutique, or an online marketplace like Orah, Etsy, or Amazon, this guide will walk you through how to get their attention, interest in your product, and close the deal.

Research the Company Before You Reach Out

Before you even think about contacting a company, you need to understand their business inside and out. Companies won’t buy from you just because you have a great product—they buy because your product fits their needs and that if their customers.

What to Research:

What kind of products do they already sell?

Who is their target audience? Do they sell to budget shoppers or high-end buyers?

Have they worked with independent sellers like yourself before?

What are their pain points? Can your product fill a gap in their company?

For example, if you’re reaching out to a local grocery store to sell some snacks, you should make sure you find out if:

they already have your type of snack options.
they are open to working with small businesses.
your product can fill what’s missing from their current product lineup.

Knowing this information helps you create a pitch that speaks directly to their needs—instead of sending a vague message that gets ignored in the end.

Find the Right Person to Contact

One of the biggest mistakes sellers make is sending their pitch to a random company email they see online like “info@company.com”. That rarely works because the email may be of a different department entirely, from what you need.

You need to do your research and find the right decision-maker—the person who actually has the authority to approve new products.

Who to Look For:

For large companies: Look for the buyer or category manager.

For small businesses: Contact the owner or store manager.

For online marketplaces like Orah or Etsy Wholesale: Look for a partnership contact or email.

How to Find Their Contact Info:

Check the company website – Many businesses list their buyer or procurement contacts out there for easy access.

Look on LinkedIn – Search for employees with titles like “Category Manager”, “Product Buyer”, or “Vendor Manager”.

Call the company – A simple call asking, “Who handles new product sourcing?” can help you get to the right email.

Once you have the right contact, you’re already ahead of most people who send blind emails.

Create a Strong, Compelling Pitch

Companies get tons of product pitches every day. If yours looks like a regular copy-paste email, it will probably end up in the trash. You need to make it stand out by showing:

That you understand their business.

That your product fills a gap in their market.

That you can help them make more money.

How to Structure Your Pitch:

Start with a strong introduction – Mention their company by name and why you think your product is a great fit.
Explain your product briefly but powerfully – Focus on what makes it unique and how it benefits them. It’s how you capture their attention.
Provide proof – Share sales numbers, customer feedback, or success stories to show why it’s worth their time and investment.
Make it easy for them to say yes – You can go ahead and offer them a free sample, or a trial partnership.

Here is an example of what a good pitch should look like:

Subject: A Natural Skincare Bestseller That Your Customers Will Love

Hi [Buyer’s Name],

I came across [Company Name] and love how you focus on high-quality, natural products. Your commitment to clean beauty really stood out to me, and I couldn’t help but notice that although you sell a great selection of skincare, you don’t currently have handmade, all-natural body scrubs—something many shoppers are always looking for.

I run [Your Business Name], a small-batch skincare brand that has been making waves on platforms like Orah and Etsy, with over 10,000 sales and hundreds of five-star reviews. Our customers love our body scrubs because they are organic, skin friendly, and packed with real ingredients like shea butter and coconut oil—no fillers, just pure natural ingredients.

I would absolutely love to send you a free sample to try out and see if this could be a great fit for your store. If you are open to a quick conversation next week, please let me know what time works for you—I’ll be more than happy to share more details.

Looking forward to hearing your thoughts.

Best,

[Your Name]

[Your Business Name]

[Your Website]

[Your Contact Information]

Do you notice how this pitch is short, clear, unique and straight to the point? It shows that you know the company’s products, you highlight your success, and you can provide a risk-free way for them to try your product.

Follow Up (But Don’t Be Annoying)

Most companies won’t respond to your first email. That doesn’t mean they are wicked or aren’t interested—it just means they’re busy. This is where follow-ups become necessary.

How to Follow Up the Right Way:

Wait at least a week before sending a follow-up email.

Keep it polite and professional—avoid sounding desperate. This can put them off.

Add value to your follow-up. You can do this by sharing new sales updates, a customer review, or a new reason why your product is a great fit. In summary, let your follow up be more encouraging.

It should look something like this:

Subject: Following Up – (Product Name) for (Company Name)

Hello again, (Buyer’s Name),

I wanted to follow up on my previous email about our handmade skincare products. I know you are busy, but I wanted to share that our latest product launch sold out within 48 hours on Orah—showing just how much demand there is for natural skincare options like ours.

I’d still love to send you a sample to try out—let me know if that’s something you’d be interested in. Looking forward to your thoughts. Thank you.

Best,

[Your Name]

This follow-up adds value instead of just asking, “Did you see my email?” It gives them a reason to reconsider your offer.

Be Ready to Negotiate and Answer Questions

If a company is interested, they’ll likely have questions about pricing, packaging, delivery, or terms. Be prepared to:

Negotiate pricing – Companies often want bulk discounts, and you should consider this while planning.

Explain your profit range – Know your numbers so you don’t sell yourself short and run on losses.

Handle contracts – Some companies will ask for agreements before buying.

If you’re selling through a wholesale platform like Etsy Wholesale, Orah, or Amazon Business, check their guidelines beforehand so you know how to handle bulk orders and pricing.

Conclusion

Reaching out to companies isn’t always easy, but the right approach can make all the difference.

Practice all these tips and you’ll dramatically increase your chances of getting a company to buy your product.

The key is confidence and persistence. Most big deals don’t happen overnight, but if you keep adjusting your approach and reaching out to the right people, you’ll land partnerships that take your business to the next level.