How to Create and Sell a Digital Product

How to Create and Sell a Digital Product

Introduction

How to Create and Sell a Digital Product. Digital products are non-material or intangible goods that are in digital form and can be sold and delivered electronically. Some examples are; eBooks, online courses, applications, movies, digital art, streaming platforms, amongst others.

Creating a digital product may seem like a daunting task, considering it is not your regular physical product, but one cannot deny their value, if created and marketed strategically.

Unlike a physical product, more work has to be put into creating a digital product, as selling them is seemingly more difficult and requires more work and a lot more convincing.

A well planned strategy is necessary in this light, in order to properly communicate the importance of the product when putting it up for sale.

Unlike the regular assumptions, digital products are actually in high demand, especially considering the digital age we live in. It takes a certain amount of convincing, to let people know just how much they need them.

This article delves into the intricacies of the creation and sales of digital products, explaining in clear detail, the necessary steps for successful sales.

   Identifying a Profitable Niche

Digital products come in various categories, and before venturing into creating any, proper and thorough research must be carried out among the popular digital product categories to figure out which is the most engaged and profitable.

After this research, when a niche has been settled upon, it does not simply end there. More research should be carried out, to validate the demand for the particular product, and discover competition.

By this, one will know when and how to come in, and what areas to focus on.

Also, in order to properly narrow your search, you should understand why you chose to sell a digital product, and which. It isn’t like your physical products, where you may have a variety of products in mind. Digital products most often, are sold with intentions, before the search. These intentions can include the need to teach a course, which will be sold online, or to sell an artwork online. Whatever the case, these initial intentions will help narrow down your search.

Research also lets you identify your target audience and their needs, which is an important aspect, when choosing a niche to focus on. It is more advisable to venture into a category with high demand and notably low supply.

  The Product Creation

Digital product creation is the summation of all the processes involved in producing the digital product. These steps are designing, developing and producing the products such as an online course, an application or software, a membership site, among others.

This process is crucial and must be carried out meticulously, following each of the following steps:

1. Birthing an idea: An idea could be birthed from a personal motivation. It could also be from observing and finding out problems or marker needs that need to be solved, and directing the solution to a digital product.

2. The planning: Once a problem has been identified, you should define the features of your product which will solve it. This will lead to taking down notes, and carrying out research.

3. Content creation: In this step, you must have fully conceived the outcome of your digital product, and begin to develop it’s contents, which could be in form of writing, graphic creation, audio or video contents.

4. The design process: This is where everything will be put into design. The virtual design and user interface should be properly built and set up.

5. Software development: Every digital product is a software design, and if necessary it can be further built and enhanced using software tools like coding and others, to perfect the product.

6. Prototyping: After everything, it is very crucial to run tests on your digital product, to make sure it is functional, and adequately solves user problems. It must be of a high quality or grade, enough to stand out among competition.

Selling on Online Marketing Platforms

Digital products have so many advantages, and one of the most notable of these advantages is the fluidity of distribution and sales.

Digital products can be easily downloaded online, which is much easier than physical shipping and transportation. This makes it easy to reach a large audience without much hassle.

Utilizing online marketplaces for the sale of digital products is a good step in ensuring a safe distribution and sale of digital products. Here are some popular trusted marketplaces that sell digital products:

• Gumroad: Gumroad is an online platform that enables creators to sell digital products, such as eBooks, software, and even music.
• Sellfy: Sellfy is an ecommerce platform where you can put it your digital products, including eBooks, courses, and software, for sale.
• Etsy (digital goods section): Etsy is a popular e-commerce platform which is primarily known for selling physical products. But despite this, Etsy also has a section for digital goods like printable, templates, and digital art.
• Creative Market: This is another marketplace where you can sell digital products like graphics, fonts, and website themes.
• Amazon Kindle Direct Publishing (KDP): This is a popular website for eBook publishing and sales.
• Apple App Store: Apple App Store is known for the sale of mobile applications on apple devices.
• Google Play Store: Play store is for the sale of mobile applications on Android devices.
• Udemy: Udemy is a marketplace for the sale of online courses and tutorials.

These marketplaces are a few of many, where you can effectively sell your digital products. This should not stop you from personally promoting your product through different channels such as social media marketing and influencer marketing, paid advertising and promotion, as well as email marketing.

Delivering and Supporting the Digital Product

No matter what channel your product has been sold through, it is your responsibility to ensure a seamless delivery and access.

Keep in touch with your customers as much as is allowed, providing support and updates where necessary.

This will encourage feedback and review, helping you understand where your product requires modification.

Common Mistakes to Avoid

The first mistake to avoid, is poor market research. Without a clear direction, you risk heading down an unprofitable path, wasting time and resources.

The second thing to avoid, is creating low quality digital products. Remember that there is a whole market, where people can find these same products, and put yours to the side. The grade of your digital product will be the deciding factor of whether or not it will get sold.

The third, and last thing to avoid, is being laid-back and providing inadequate marketing efforts. Be sure to follow up, and ensure that only the best quality gets delivered. Modify your product when necessary, in order to maintain the standard, and improve the quality.

Conclusion

Digital products are in high demand, with endless potential for sales, as people increasingly rely on and trust online solutions

Follow these steps to create and sell a top-notch digital product that dominates your desired niche.

Deliver exceptional, dependable quality in your digital products to differentiate yourself and meet evolving customer demands.