How to Sell a Product in an Interview

How to Sell a Product in an Interview

Introduction

How to Sell a Product in an Interview. Selling skills are not just limited to entrepreneurs, and the regular sales market. In today’s world, we should understand, through observation, that even in non-sales roles, it is essential to have these skills as they help with effective communication, and subtle persuasion to gain stakeholder buy-in, as well as multiple other advantages.

With these skills, one will immediately understand that in fact, everyone is a salesperson. From regular daily interactions, you will learn the art of persuasion, selling of ideas, thoughts, opinions, and even services – these are points where selling skills come in clutch.

Besides having these skills, as a salesperson, you must be knowledgeable about marketplaces, where effective product sales can thrive. There are online marketplaces like Orah, WooCommerce, Shopify, and many more. Having this in mind, will expand your knowledge, giving you the upper hand in conversations about sales, as well as the sales themselves.

In this article, you will be exposed to the essential strategies for selling a product in an interview, enough to ensure a successful sale.

1 – Be Knowledgeable About Your Product

1.1 Product Knowledge: How to Sell a Product in an Interview

You should understand every detail about your product, from the technical details (if any), to the product components and materials. This should keep you one step ahead of your interviewer.

Being fully equipped for any potential questions regarding your product creates a sense of trust in you. It is no secret that buyers will much rather purchase from a knowledgeable salesperson, than one who struggles with details.

Your knowledge must not be limited to what you might believe will be the possibly asked questions. It will only be to your advantage to understand even your product’s history, its milestones and development history.

Research must be carried out to find out your product’s market, competitors and market positioning.

In summary, the broader your knowledge about your product, the more versatile you become, nurturing a confidence that can promote sales in an interview, as you will simply not be caught lacking.

1.2 Product Benefits:

As a product seller, you should be able to attest to the fact that your product is beneficial to potential customers. But knowing this isn’t just enough. You must be able to prove to whoever your interviewer is, that you know exactly what benefits your product possesses, and how it can immediately solve customer’s problems. The benefits you should know must include these two:

– Functional benefits: How to Sell a Product in an Interview
You should be able to explain to your interviewer how the product works, what its functions are, and why it is essential to a customer. You must be able to point out how it immediately solves one or more problems, and why it is necessary that it is purchased.

– Emotional benefits: How to Sell a Product in an Interview
Apart from its functional benefits, you must be able to state how your product connects with customers on an emotional level.

After a thorough personal product evaluation, you should have been convinced that your product will make its users feel confident, relaxed and excited.

1.3 Know Your Brand Essence

– Having a general knowledge of what sets your product apart from competitors puts you on a pedestal, when it comes to standing out. You should point out these differences, and remind your interviewer of why your product is the best in its category.

– You must be able to state what problems your product solves, which others in the same category can’t. What unique benefits does it offer?

2 – Target Audience

– A salesperson should know the demographics of their target audience. From age, to gender, income, education, etc.

– Understand their psychographics too. This includes their interests, values, attitudes, and lifestyle.

– What are your target audience’s challenges, needs, or frustrations? You should understand how your product addresses these concerns.

After stating this, you should point out the consequences of not attending to them, and why your product is necessary, and urgently required.

3 – Taking advantage of the Power of Online Marketplaces:

Even in an interview when promoting your product, while being asked about it, it is possible that you should be prepared to be asked about product advertising and sales and delivery process. This is why, for seamless sales, you should leverage these online marketplaces:

● Orah: Orah is a trustworthy online marketplace that helps you maximize your sales potential.
This platform offers a hassle-free way to reach a wider audience, with a team of experts handling the marketing and sales process, across Nigeria. Signing up is fast and easy, and you only pay a commission after your product has been sold. With Orah, you can enjoy fast, efficient, and effective sales without any upfront costs. Sign up here.

● WooCommerce: This is a popular eMarketing platform that allows people to create their own online stores and sell their products directly to customers. WooCommerce is built on WordPress and offers a wide range of customizable themes, payment gateways, and extensions.

● Shopify: Shopify is another comprehensive eMarketing platform that helps businesses to create and manage their own online stores, process payments, and manage inventory. Shopify boasts of a user-friendly interface, various different templates, and integrations with social media and third-party apps.

4 – Elevator Pitch (Lift Pitch):

This is a brief but detailed summary of your product, which typically takes about the time required for an elevator (about thirty seconds to two minutes).

Your lift pitch must contain all the necessary details required to promote your product, if you are in an interview, and given only a limited time frame. It should contain:

– The product name and its purpose
– Key benefits via a unique value proposition that answers the question, “why should your product be chosen over others?”
– Target audience
– Subtle persuasion, like, “Learn more” or “Try it today”

5 – Show Off Your Product with Confidence:

Confidence is one of the keys to a successful sale. Believe in your product’s value, and your confidence will shine through, capturing your audience’s attention.

You should be able to showcase your product knowledge with enthusiasm. Go beyond traditional advertising by incorporating storytelling and visuals to showcase key benefits.

Anticipate and address common objections with smart, polite responses. Despite how certain you may be about your product, you should still anticipate objecting opinions.

6 – Close the Deal and Follow Up:

Address all concerns and clear every doubt before closing the sale.

This closing of the deal, should be accompanied by your enthusiasm about customer satisfaction through effective follow-up.

You should be able to convey to the interviewer, the benefits of platforms like Orah, which facilitate smooth transactions and customer service.

Conclusion

In today’s world, everyone needs selling skills, as they apply to more than just traditional sales positions.

You must understand every little detail about your product, as well as your desired audience. Effectively convey this information during the interview.

Leverage the availability of online marketplaces like Orah, WooCommerce and Shopify for smooth and hassle-free sales.

Effectively communicate key product information concisely, preparing for time-sensitive sales interactions.

Mastering these techniques and leveraging platforms like Orah ensures successful product sales in interviews and beyond.