How to Sell Products for a Business (And Actually Get Customers to Buy)
How to Sell Products for a Business (And Actually Get Customers to Buy)
Introduction
Selling products for a business isn’t just about convincing people to make a purchase—it’s about understanding the product, the customers, and the right strategies to make sales happen consistently. Whether you’re a sales representative, a business owner, or working in a marketing role, you need a solid approach in order to get amazing results.
This guide will break down how to sell products for a business, where to find customers, and how to turn one-time buyers into loyal customers who will definitely keep coming back.
Understand the Product Inside and Out
Before you can sell anything, you need to truly understand what you’re selling, in order to be able to properly convince your customers, and show them why they need the product.
Customers can easily tell when you don’t know enough about a product, and nothing kills a sale faster than uncertainty. They want to know that they can trust your product, and being knowledgeable will help them develop this trust.
Ask yourself these key questions:
What problem does this product solve? Every good product must have a purpose. If you can explain why someone needs it, you’re already halfway to closing a sale successfully.
Who is the ideal customer? Not everyone will be interested. It is crucial that you can identify the right audience, as it helps you focus your efforts where they matter the most.
What makes it different from competitors? If you can’t explain why your product is better than others in the same category, then customers will buy from someone else.
What objections might customers have? Think about the reasons people might hesitate to buy, and prepare suitable responses in advance. It’s important to think like your customer—put yourself in their shoes and find loopholes you may need to address.
Once you can confidently answer these questions, selling the product will become much easier.
Choose the Right Sales Channels
Where you sell depends on what type of product you have and who your target customers are. Some businesses do best with in-person sales, while others work best online. It’s your responsibility to choose the best platforms to sell on.
Here are some of the best places to sell products for a business:
Online Marketplaces (Great for Reaching More Buyers)
If the business sells physical products, listing them on e-commerce platforms can increase visibility and attract more buyers in a short time span.
Orah – Perfect for small businesses and independent brands looking to sell online without the intense competition of bigger platforms. Orah is an African e-commerce platform, where your products can be listed with no upfront charges, and you only pay a small commission after your product has been sold.
Amazon – Amazon is a must if you’re looking for mass-market exposure. But you need to understand competition is high, so having a strong brand is key.
eBay – eBay works well if you are selling unique products, bulk items, and even second-hand goods.
Etsy – The best platform for handmade, vintage, and unique products.
Social Media – This helps boost direct sales and brand awareness.
Instagram & TikTok – These are best for visually appealing products like fashion, beauty, and home decors. Short videos and live selling events will work very well here.
Facebook Marketplace & Groups – It is a great way to sell directly to local buyers. You could even create a group around the product interest, where you share information, knowledge, and advertise the product as well.
Pinterest – Pinterest is great for driving traffic to an online store through high-quality images and product links. It’s a great platform to leverage.
Your Own Website (For Full Control Over Sales)
Having your own website gives the business more control over branding, pricing, and customer relationships. If you’re selling products for a business that wants long-term success, investing in a Shopify or WooCommerce store is a smart move.
Retail Stores (For Businesses That Sell Physical Goods Locally)
For businesses that operate in-person, selling products through local stores, events, or even getting stocked in major retailers can significantly boost sales.
Cold Outreach (For B2B Sales and High-Value Products)
If the business sells products to other businesses (B2B), direct outreach is key. This means reaching out to potential clients through:
Emails – You can send personalized pitches to businesses that could benefit from the product you sell.
Phone Calls – Sometimes, even a direct conversation can close a deal faster than anything else. You just need to be smart about it.
Networking Events – Attend trade shows or industry events to make connections and secure sales.
Build Trust with Potential Customers
People don’t buy from businesses they don’t trust. To increase sales, you need to make customers feel confident about their purchase.
Ways to Build Trust:
- Be transparent – Don’t hide pricing, terms, or policies. Customers appreciate honesty, and it helps them make a decision faster, without the burden of questions that could have been obvious if you were transparent.
- Show real testimonials and reviews – If others have had a great experience, new buyers are more likely to trust the business, so show this!
- Offer excellent customer service – Respond to inquiries quickly, address concerns, and go the extra mile to help customers. This goes a long way in building credibility.
- Provide a money-back guarantee (if possible) – This reduces the risk for customers and makes them more likely to buy.
Use Persuasive Selling Techniques
Even if you have a great product and a solid customer base, you still need the right approach to close a sale. Here are some effective sales strategies:
- The Consultative Approach
Instead of just pushing a product, ask questions to understand the customer’s needs. For example:
“What are you looking for in a skincare product?”
“What’s your biggest challenge with (problem the product solves)?”
This helps you build the pitch and show the product’s value in a way that resonates with the customers, and shows them solutions to their immediate needs.
2. Social Proof & Urgency
People are more likely to buy when they see others doing the same. Strategies like showing real customer reviews and offering limited-time discounts can encourage people to take action.
3. Handling Objections Effectively
Customers will have concerns, and how you respond can determine whether they buy or not. Common objections include:
“It’s too expensive.” — Go ahead and explain the value, long-term benefits, or give them a convenient payment plan.
“I’m not sure it works.” — Share testimonials, demonstrations, or a money-back guarantee.
“I need to think about it.” — Offer a limited-time deal to encourage faster decision-making.
Having these solutions readily available will further prove the validity of your product, alongside your expertise.
Follow Up and Keep Customers Coming Back
\The first sale is important, but real success comes from the customers that don’t stop coming back. Businesses that keep customers engaged will always perform better than those that only focus on new sales.
Ways to Keep Customers Engaged:
Follow up after a purchase – Put in the effort to send a thank-you email or message to show appreciation.
Create a community – A Facebook group, Instagram live sessions, or exclusive events can make customers feel connected to the brand.
Conclusion
Selling products for a business is about building relationships, understanding customer needs, and using the right strategies to create a lasting relationship with customers .
If you focus on these discussed steps, selling products won’t feel like a burden, but more of an exciting journey that still brings revenue.
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