How to Sell Veterinary Products

How to Sell Veterinary Products

 

Introduction

People purchase veterinary products more than they think. If you have ever bought medicine for a dog, vitamins for a cat, or even medicine for your farm animals, then there’s no debate—you have bought a veterinary product. These products help to keep your pets and livestock healthy, which means there is always a market for them. Whether you want to sell online or in person, knowing how to reach the right customers and make good sales is what matters.

Selling veterinary products isn’t as simple as putting them up for sale and waiting for buyers. You need to know where to sell, how to market your products,who to sell to,  and how to make customers trust you. If you get it right, you’ll have a business that keeps growing.

 

This guide will show you exactly how to do it

 

 

Who Are You Selling To?

Not everyone needs the same kind of veterinary products, so the first thing you should do is figure out who your buyers are.

Pet Owners – Many people, especially in this age, are people who own dogs, cats, birds, and other small animals. They need treatments, pet vitamins, grooming products, and food. They also love products that make pet care easier. These are your first targets. Showcase your products in a way that shows them how much easier per care can get.

Farmers & Livestock Owners – These buyers need vaccines, medicine, and food supplements for animals like cows, chickens, and goats. They usually buy in large amounts and look for quality over fancy packaging. These customers are mostly experienced, as a large percentage of them have been in the animal farm market for so long. Make sure your products meet their expectations.

Vet Clinics & Pet Shops – If you want to sell to businesses, vet clinics and pet shops are a great option. They buy in bulk and need reliable suppliers who can provide products regularly, because for customers to trust them, then they have to trust you.

Once you know your audience, it’s much easier to choose what to sell and how to reach the right people, with the right approach.

 

 

Best Places to Sell Veterinary Products

Where you sell matters just as much as what you sell. There are so many openings where you can put your veterinary products up for sale, to reach a wide target audience. Here are some of the best places to sell veterinary products:

 

Online Marketplaces

Websites like Orah, Amazon, eBay, and Etsy let you reach a lot of buyers quickly. If you’re focusing on pet products, Chewy is another great platform.

 

Orah

Orah is a growing e-commerce platform that offers an opportunity for businesses to sell different products, including your veterinary supplies. It’s a great option for sellers who may be looking for less competition compared to Amazon or eBay. Since Orah is super easy to work with , and they support small businesses, it’s easier for new sellers to gain visibility. You can list your pet medications, supplements, grooming products, and accessories.

 

 

Amazon

Amazon has a very large customer base, making it a great place to sell veterinary products, but competition is high. To sell pet medications or prescription-based items, you may need special approvals. Non-prescription products like pet vitamins, grooming tools, and flea treatments sell well. Ensure that your product listing is up to par with high-quality images.

 

 

eBay

eBay is a good option for selling veterinary products, especially those hard-to-find items. On eBay, you can do both auctioning and fixed-price sales, which will give you more flexibility. Many pet owners look for discounted or bulk-buy deals on eBay, so selling at competitive prices can help attract buyers. You must also understand that, just like Amazon, some veterinary items may require approval before listing.

 

 

Etsy

Etsy is best known for handmade and unique products, but it is also a great place to sell natural pet care products. If you create handmade pet shampoos, natural treatments, or eco-friendly pet accessories, Etsy is a great marketplace for you.

 

 

 

Your Own Website

If you want to have full control over your business, you can create your own online store using Shopify, WooCommerce, or Wix. This will help you to create your own brand, set your own prices, and build a long-term business.

 

 

Vet Clinics & Pet Stores

If you would rather sell directly to businesses, you can contact vet clinics and pet supply stores, or even go there physically if you can. These businesses need a steady supply of pet and animal care products, so if you can provide them, they might become your long-term customers.

 

Social Media & Direct Sales

A lot of people buy pet products through social media. Facebook, Instagram, and TikTok are amazing platforms for reaching pet owners, especially if you post videos showing how your products work. You can even sell directly through Instagram or Facebook shops.

 

 

 

Make Customers Trust You

When people buy products for their animals, they want to make sure they’re getting something safe and effective. If they don’t trust you, they won’t buy. Here’s how to build trust:

Give detailed descriptions. Don’t just list a product. Try to explain how it works, who it’s for, and why it’s effective.

Show proof. Share customer reviews, before-and-after pictures, and any certifications your products have. This boosts the buyer’s confidence and trust in you.

Be open about your products. If you sell natural pet food, mention the ingredients. If it’s vet-approved, say so. People love transparency.

Offer good customer service. Answer questions, respond to messages promptly, and help customers when they need it. Happy customers will keep coming back.

 

 

 

How to Get More Sales

Even if you have great products, people won’t buy them if they don’t know they exist. Here’s how to get more sales:

 

 

• When people search for pet products online, you want them to find yours first. Use good product titles, clear descriptions, and relevant keywords on platforms like Orah and Amazon. You can also run paid ads on Google, Facebook, and Instagram to reach more buyers.

 

• Make Engaging Content. People love watching pet videos, so why not use that for your business? You can post fun, useful content on social media—like pet care tips, product demonstrations, or even funny animal videos. The more people engage with your content, the more likely they’ll buy from you.

 

 

• Many pet owners follow social media influencers who share pet care tips and product recommendations. If you can get an influencer to talk about your products, it can bring in a lot of new customers.

 

• Sales and discounts attract buyers fast. Try running promotions like “Buy One, Get One Free,” “Buy Three and Get a Discount” or offering free delivery to get more people interested.

 

 

• Some products, like pet food or vitamins, need to be bought regularly. If you sell those, you can build a subscription where customers can get their products delivered automatically every month. This helps you get repeat customers, who would be more relaxed.

 

 

 

Conclusion

Selling veterinary products can be a great business if you do it the right way. Start by understanding who your buyers are and picking the best places to sell. Build trust by being transparent and offering great service. And don’t forget to market your products properly—whether through social media, ads, or influencer partnerships.

If you stay consistent and keep improving, you’ll be surprised at how fast your sales grow. Whether you sell on Orah, Amazon, your own website, or to vet clinics, there’s a huge market out there waiting for you.