Tricks to Sell a Product

Tricks to Sell a Product

 

Introduction

Selling a product is more than just promoting it; it’s about finding new and different ways to make customers resonate with what you’re offering. This guide presents you with fresh and innovative strategies to help your product stand out and sell successfully.

 

 

 

Turn Shopping Into an Unforgettable Experience

People don’t just want to buy products; they want an experience. Create a sense of excitement around your product by offering the following:

Interactive Displays: If you sell in-person, let customers touch, try, and interact with your products. Give them an original experience that will make them have an idea of what they are buying and how it works (if possible).

Virtual Try-Ons: For online sales, tools that allow customers to see how a product looks on them (like glasses or makeup) can make a big difference. A virtual image is very helpful in making decisions, and when a customer sees how effective it is, their decision will definitely be to make a purchase.

Storytelling: Build a story around your product. For example, if you’re selling handmade candles, share the journey of how they’re crafted. An emotional connection to a product makes a big difference in how it is viewed.

When you create an experience, people are more likely to remember your product and recommend it.

 

 

 

Let Customers Design Their Product

A sense of ownership can make a product irresistible. If possible, offer customization options like:

Personalized Packaging: Let customers add their name or a special message to the product. The importance of this cannot be overemphasized.

Build-Your-Own Options: For example, if you sell skincare, allow customers to choose ingredients tailored to their skin needs, if it’s possible. Let them decide on which ingredients should not be added, if they don’t want it.

Limited Editions: Create a sense of exclusivity by offering customizable limited-time products.

This approach not only increases customer satisfaction but also encourages word-of-mouth promotion.

 

 

 

Show the Unexpected Benefits

Your product might have features customers haven’t even thought about. Highlight surprising uses to create intrigue.

For instance:

A kitchen gadget marketed as time-saving can also be framed as eco-friendly for reducing food waste.

A fashion product might double as a tool for self-expression or boosting confidence.

 

When you highlight hidden benefits, customers feel they’re getting extra value, making them more inclined to buy.

 

 

Engage in Social Commerce

Social media platforms are goldmines for selling products—but the approach matters. Move beyond just ads and try:

Live Selling: Platforms like Instagram and Facebook let you showcase products in real-time, answer questions, and close sales instantly.

Polls and Challenges: Engage followers by asking for their opinions on product colors, names, or features. This will make them excited to participate and share your product.

Partnerships: Collaborate with micro-influencers who align with your product’s niche.

Social commerce is especially effective on platforms like Orah, Etsy, and Amazon, where products gain visibility through creative interaction.

 

• Orah: Orah is a trustworthy online marketplace that helps you maximize your sales potential. The platform provides you with a stress-free way to get your products to reach a wider audience, with a team of experts handling the marketing and sales process, across Nigeria. Signing up is fast and easy, and you only pay a commission after your product has been sold. https://orah.com.ng/

 

• WooCommerce: This is a popular eMarketing platform that can allow you to create your own online stores and sell your new products directly to customers. WooCommerce is built on WordPress and offers a wide range of customizable themes, payment gateways, and extensions.

 

• Shopify: Shopify is another comprehensive eMarketing platform that helps businesses to create and manage their own online stores, process payments, and manage inventory. It is a great tool for selling any new product effectively.

 

 

 

Use Limited-Time Collaborations

Partner with other brands or creators for exclusive product lines. Customers often buy collaboration products because they’re seen as rare or trendy. For example:

 

Collaborate with an artist to design exclusive packaging.

Team up with a local business to create a bundled product.

These partnerships expand your reach to a new audience and give your brand credibility.

 

 

Tap Into Community Loyalty

Align your product with causes or communities people care about.

Charity Initiatives: You can pledge to donate a portion of each sale to a charity.

Cultural Celebrations: Release products for local events or traditions.

This strategy makes customers feel good about their purchase while you create a sense of belonging.

 

 

 

Use Humor to Sell

Making people laugh can be one of the best ways to connect with them.

Funny Ads: A comic relieving campaign can go viral and get people talking about your product.

Quirky Packaging: Add a nice, playful element to your product that makes it stand out on shelves.

Relatable Memes: Share funny, relatable memes connected to your product’s theme.

When customers associate your product with joy, they’re more likely to buy and share it.

 

 

 

Focus on Building a Tribe

Make customers feel like they’re part of a larger community. This is especially effective for niche products.

Create Online Forums: A platform where users can discuss their experiences, ask questions, and share tips.

Host Events: Virtual or in-person gatherings where people can connect over shared interests tied to your product.

 

 

 

Play With Sensory Marketing

Appeal to the senses to make your product unforgettable.

Touch: If you sell fabric, you can emphasize the softness of fabrics.

Smell: For food or beauty products, emphasize the nice scents.

Sound: Add nice sounds, like the sound of opening a soda can, or the crunch of chips, to your ads.

 

 

Make Buying Easy and Fun

Complex buying processes can scare off customers. Simplify every step by:

Offering Quick Pay Options: Let customers save their payment info for a faster checkout.

Gamifying the Purchase: Use reward points or fun challenges to keep customers engaged.

Convenience and fun can turn hesitant shoppers into loyal customers.

 

 

Leverage Nostalgia

People love to revisit the things that remind them of happy times.

Retro Branding: Style your product’s packaging to reflect trends from the past.

Classic Products: Reintroduce older designs or flavors for limited runs.

Memory Marketing: Tie your product to emotions by using ads that evoke nostalgia.

For example, if you’re selling toys, highlighting their similarity to older vintage designs could bring in parents who want to share their old childhood memories with their kids.

 

 

Build Anticipation Before Launch

Hype matters when you’re selling something new.

Sneak Peeks: Tease features or designs to generate curiosity.

Countdowns: Start a timer for your product’s release to build anticipation.

Exclusive Pre-Sales: Let loyal customers buy first and share their excitement.

 

 

Always Overdeliver

When customers get more than they expect, they’re not just satisfied—they’re delighted.

Add Freebies: Include small surprises in your packaging.

Top-Notch Packaging: Make opening the product an experience.

Exceptional Customer Support: Be available to address questions or issues quickly.

Overdelivering leaves a lasting impression, making customers more likely to return.

 

 

 

 

Conclusion

Selling a product is about creativity, connection, and delivering value. From sensory marketing and community-building to nostalgia and humor, these unique tricks will help your product stand out.

 

Whether you’re on platforms like Orah, social media, or local stores, these strategies can transform your sales game. Keep experimenting, and you’ll be surprised at how fast your efforts pay off!